You don’t have time for cookie-cutter plans, hormone crashes, or advice that doesn’t work for your body.
At Optimized, we use your bloodwork to uncover what’s really going on, whether it’s cortisol, thyroid, insulin resistance, or hormonal imbalance, then build a personalized plan that helps you burn fat, restore energy, and feel balanced again.
This is precision coaching for high-performing women ready to feel strong, focused, and in control again.
This video breaks down exactly how our coaching works and why it’s different from anything you’ve tried before.
You’ll see how we use bloodwork to uncover what’s really holding you back, build a personalized plan, and help you get your energy, body, and confidence back for good.
Our clients don’t just drop weight, they reclaim ownership over their health.
Founder / Coach
Emanuel is a straight-shooting coach who knows what it’s like to struggle with being overweight, pre-diabetic and struggling with self confidence, while dealing with a hectic lifestyle, and daily stress. Born and raised in Romania, he moved to the U.S. alone with just $2,700 in his pocket and no plan but to make it work. Along the way, he battled yo-yo dieting, misinformation, and burnout which led to building a system that delivers sustainable fat loss and muscle gain for busy high performers.
With a master’s degree in sports science, certifications from the American College of Sports Medicine and the Clean Health Institute, and over a decade of fitness coaching experience, Emanuel has worked with more than 1,000 clients, over 300 of them being busy business owners he coached one-on-one online. These clients achieved real, sustainable results, all while actively running their businesses. Emanuel specializes in helping men and women who tried “everything”, drop stubborn fat, build muscle, and keep their results for life, even with demanding schedules.
Credentials:
Founder / Coach
Adam Adams has been building businesses since 1998. While raising kids and traveling 2–3 times a month. During his own health journey, he proved it’s possible to hit seven figures a year in business while getting and staying six-pack lean. He lost his first 26 pounds the hard way over 3.5 years before learning to read bloodwork and then dropped another 27 pounds in just 3 months after learning to optimize.
By focusing on bloodwork first, Adam increased his natural testosterone from 343 to 1324 without TRT. He’s kept a visible 6-pack for nearly 4 years (since 40). With nearly 30 years of coaching experience and a degree in education, Adam has a gift for simplifying complex ideas. Being on the autism spectrum helps him see bloodwork patterns others miss, creating truly personalized, science-backed plans. At 44, he’s on a mission to inspire other entrepreneurs to stop making excuses and optimize their health without sacrificing family or business success.
We test what actually matters for women, thyroid, cortisol, estrogen, progesterone, insulin, and more.
Your plan supports your cycle, lifestyle, stress levels, and goals with proven nutrition, movement, and recovery strategies.
You get a real coach who listens, guides, and helps you implement without overwhelm.
Progress isn’t just about the scale. We track energy, mood, strength, labs, and more.
No crash diets. No “beast mode.” Just smart, sustainable changes that last.
It’s time to reclaim your energy, drop the stubborn fat, and build a body that performs at the same level you do. This guide shows you the exact strategies busy CEOs use to get lean and stay sharp without wasting time on cookie-cutter workouts or starvation diets.
Emanuel is the man! He genuinely cares about me, my wellbeing and the results we are achieving. He teaches you how to live a lifestyle around health and fitness… not a plan that isn’t sustainable like most diets and workouts. Since working with him I’m down 25 lbs and in the best shape of my life. What I have learned is the workouts and the food paired together is critical in getting the results you’re looking for. I anticipate having abs for the first time in my life here soon. Thank you!
I can't recommend Emanuel enough. He's a coach, but he's also become a friend. His Academy has so much content to learn from, yet he presents it in a way that is simple and straightforward. What I've loved most is Emanuel doesn't make you mold to his program. He molds the program to you. He takes your current lifestyle and teaches you how to still live within that lifestyle, just in a healthier and happier way. I even asked a friend about Emanuel's program prior to applying (he had gone through it already) and he said, "just do what he says and you'll get your results". He was 100% spot on. I am down 54lbs. in four months.
Emanuel and his team are amazing coaches as well as amazing human beings. I’ve been working out for about 15 years now, switching through a wide variety of training methods (bodybuilding, powerlifting, Olympic weightlifting, calisthenics, CrossFit, etc.) and they managed to show me a new way of thinking about what it means to take care of yourself... During my time in Optimized, I have managed to achieve a level of control over my life, in all aspects (fitness, relationships, work, overall happiness, and appreciation of life) that I never had before. I had about 12-15 coaches in total so far until I started this program. They made me a client for life.
My experience with Optimized and the community has been incredible. Emanuel is a fantastic coach who has not only taught me a lot about diet and exercise but helped me to work thru some of the negative subconscious programming around food and exercise that didn't even know was holding me back. Thru the knowledge I have gained in this program I have gotten into the best shape of my life and learned the tools that will allow me to live a life of sustained health and wellness. If you are looking to get into amazing shape without sacrificing the meals that you love then this is the program for you!
Ready to Stop Chasing Symptoms and Start Leading Your Health Again? Join the women who’ve already made the shift and haven’t looked back.